CONSTRUCTING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every chunk of a cheeseburger tells a legend. From the savory patty to the golden cheese, each piece plays a function in crafting an adventure that satisfies taste buds. But what about the background behind the cheeseburger itself? What elements weave together to create a brand that connects with its patrons? That's where the Cheeseburger Chronicle